Baltidome Blog | Baltimore Green News

Baltimore’s New Slogan And PR Flop

“Find Your Happy Place in Baltimore” Planned Stunt Has Environmentalists Frowning

Visit Baltimore, the official sales and marketing organization for Baltimore, released it’s new city slogan this weekend, “Find Your Happy Place in Baltimore”.   According to Visit Baltimore, the organization “is capitalizing on the national mood and trend with a comprehensive program that promotes those places and things in Baltimore that are certain to make visitors happy”.  They kicked off the campaign by creating the world’s largest human happy face on Thursday at the Inner Harbor.

-But that was not all they had originally planned.  Also scheduled for the slogan kick-off was the release of 228 non-native butterflies transported from California.

In an interview with the Baltimore Sun, Lisa Wathne, PETA’s captive exotic animal specialist said, “No animal should be treated like a living decoration… Butterflies are extremely delicate animals, and to be used for these releases, they’re stuffed into little envelopes or paper bags where they remain during shipping right through release.  The release is often a sad event because many of the butterflies struggle to take flight or are already dead in the packages and simply fall out onto the ground.”

Visit Baltimore apparently decided not to follow through with the PR stunt after all.  According to the Baltimore Sun, “Sara Hisamoto, the group’s director of public relations, said in an e-mail Wednesday afternoon that the decision had to do with the weather, not the issues PETA raised in a letter e-mailed to Visit Baltimore earlier in the day.”

For those who are have yet to experience a decorative butterfly “release”, don’t take PETA’s word on the sad state of the event.  One after another butterfly discharges can be viewed on YouTube: Wedding Butterfly Releases.  To see a video on how butterflies are packaged for shipping, CLICK HERE.

For the full article from the Baltimore Sun, CLICK HERE.

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